THE PERM EXPERIENCE AT ALLURE
Curls That Hold. Volume That Lasts. Expertise You Can Trust.
This isn’t the perm of the past.
No frizz. No fried ends. No one-size-fits-all rods.
This is bespoke texture transformation, crafted by curl and perm specialists who understand the science and structure behind every strand.
WHO THIS IS FOR
This is for you if:
Your hair refuses to hold a curl — no matter how many hot tools you use
You’re tired of relying on rollers, wands, or “volume sprays” that drop in hours
You’ve had a perm before that left your hair dry, frizzy, or over-processed
Your hair looks flat, heavy, or dull — and you crave shape and movement
You want an option that’s low-maintenance, high-impact, and expert-led
You’re done guessing, wasting time, or settling for stylists who don’t understand curl formation
You don’t just want curls.
You want certainty, support, and a result that looks like you — enhanced.
WHAT TO EXPECT
Personalised Consultation
We start with a thorough 1:1 consultation to assess hair health, your goals, and your curl potential.
Strand + Elasticity Testing
We check the health of your hair before proceeding. No damage, no rushing.
Bespoke Curl Design
Tight bounce? Soft waves? Voluminous structure? We customise the curl pattern to suit your face, lifestyle, and goals.
Scalp + Strand Prep
With high-performance, nourishing formulas to maintain strength and shine throughout the service.
Tailored Aftercare Plan
Including expert recommendations on styling techniques and curl-safe products so you’re never left wondering how to look after it.
WHY ALLURE?
You’re not passed between juniors. You’re with a specialist from beginning to end.
With 18 years of trusted expertise, glowing reviews, and The Allure Promise, you’re in expert hands.
INVESTMENT
Perm Services from £120
(Final pricing based on hair length, thickness, and chosen curl finish)
All services begin with a no-pressure consultation, in-salon or via our online form.
FAQS
How long will my perm last?
Around 3–6 months depending on hair type, lifestyle, and aftercare.
Will it work on fine or flat hair?
Yes — in fact, a perm is one of the best options for adding long-lasting body and shape to fine, limp hair.
I had a bad perm before — can I try again?
Absolutely. That’s why we start with testing and consultation. A bad result in the past doesn’t mean it can’t be done beautifully now.
Can I style my hair straight if I want to?
Yes — with the right cut and care, your perm will give you flexibility, not limitation.
Will it damage my hair?
Our process prioritises hair health first. If your hair isn’t suitable, we’ll tell you. If it is, we’ll protect it every step of the way.
How do I maintain it?
We’ll provide you with a simple weekly routine, product recommendations, and styling techniques tailored to your new curl pattern.
Is it a big change?
It’s a bold one — but a beautiful one. We’re here every step of the way.